Showing posts with label Google Money. Show all posts
Showing posts with label Google Money. Show all posts

Saturday, October 23, 2010

How to Increase Your Web Site’s Traffic

Traffic can really make or break your website.
If you crank out piece after piece of great content, yet no one reads it, it can be demoralizing. (This, I think, is why most bloggers quit after a few months.)
If you have a great product or service that you know can help a lot of people, but no one knows about it, and you’re on a limited budget, it can seem impossible to get your business off the ground.
I understand. I’ve been in both of those places, and in both of those cases, traffic can help. Today, I’ll take you “behind the scenes” and show you one of the big ways I grew a business in a highly competitive industry to the $1 million mark, and also how I grew this blog to one that gets massive traffic every month–in the top 0.1% of all websites by traffic, according to Alexa.
Then I’ll show you how you can do the same thing…and grow your business by leaps and bounds without killing your wallet by buying advertisements.

The Big Myth: Just Write Great Content, and the Search Engines Will Love You

This big myth gets uttered all the time. It might have been true years ago. The theory behind this is, interestingly, never explained. Basically, it goes like this: Good content gets links from other sites. Those links count as “votes” for that content, which naturally drives your content to the top of the search engines for relevant terms.
There are all sorts of holes in this theory. The biggest problem is that most content creators really haven’t matched their content to what people are searching for in Google or other search engines. You can write a really awesome article about the best hotels for people traveling with dogs, but if your article title is “How Cutesi the Chihuahua and I Traveled the Country In Style”, well, no one will find it through Google because no one is searching for those words!
So, the first step in getting Google and other search engines to recognize your content as “good content” and send you free traffic is to title your blog posts and home page appropriately. Use the free Google Keyword Tool to find what people are searching for in Google, and target those phrases.
The second step is to get backlinks.

Getting Backlinks

What are backlinks? Backlinks are simply a link from another site to your site. You might have heard that links are important, but the real key is the anchor text: the text people use in their links back to your site.
That anchor text on the other site counts as a “vote” in Google for that phrase, for your site. Here’s a real-world example: This site is named Erica.biz. So, when someone links back to my site, they often use the text erica.biz. The link looks like this: erica.biz
Unfortunately, this is nearly worthless for me in Google, because Google is counting this as a vote for the keyword “erica.biz”. I’m already ranked #1 for that keyword. Even worse, people typing in that keyword already know who I am, so it’s not a great keyword to optimize for.

Tricks With Google Adsense

Here is a compilation of some of the best adsense tips that will surely increase your adsense earnings. I know a lot of people use adsense as their source of income so here is the list the i made to help you earn more!
  1. Blend adsense with your contentYour adsense should not look like an ads but should look like a content. So make the colors of your adsense and the background blend with your content. People today avoid ads as much as possible so this is a very important thing to consider when deciding with the colors of your adsense. If you want to make people click on your adsense then make them look like a part of your content.
    Also, when choosing the color of you adsense title, i highly recommend blue (#0000FF). The explanation why blue is the best is pretty simple, it is the most common color for links so people will right away know that it is a link. It is not important that your content title and adsense title should have the same color because using blue for your adsense title works best.
  2. Make the url go awayIt is against the rules of Google if you make it invisible to the eyes of the people. One trick to do that is to change it’s color same with the content color of your ads so it will not look like a url.
  3. Remove the bordersBlend the border color of your ads with your background color so it will not be visible. It can help to blend your ads with your content because if you put borders in your ads, it will look more like an ads and not a good idea.
  4. What type of ads to choose from adsenseThere are a lot of ads to choose from adsense but one of the most used is the 728 x 90 (leaderboard). This is best to use if you are just starting with adsense and best placed at the top of your page (usually under the header title). You can also place it between your conent and it blends well with your content. Also, avoid placing ads in your footer because not a lot of readers would go that far.
    If you don’t have much space for ads, you can also consider using the 468 x 60 (Banners) and 234 x 60 (Half-Banners). You can also place them at the top or in between you content just like the leaderboards. You can experiment by using different ads a week and use the one with the best results.
    I recommend not using the 468 x60 (Banners) type of ads because it is one of the most commonly used one so if you use it, people will know right away that it’s an ads so they will AVOID it. Just like what i said, people avoid ads as much as possible so it’s not a good idea to use the 468 x 60 (Banners).
    From my experience, the 336 x 280 (Large Rectangle) had the MOST CLICKS because it is the type of ads that blends best with the content.
    If you want to place ads in your sidebars, you can choose from 160 x 600 (Wide Skyscraper), 120 x 600 (Skyscraper), and 120 x 240 (Vertical Banner). These are the best type of ads that will fit in your sidebar.
  5. Don’t put too much ads on your siteAvoid putting a lot of ads in your site because if you do that, people will lose interest in visiting your site because people want good content and not ads. So we can use the quality over quantity where we place only a few ads but has good placements.

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